Robert Whitmore, CEO, Motivideo
Vushaper is true unicast, providing each with something distinct, personalized and irresistible. And Vushaper goes unicast one better. Vushaper is self-assembling unicast TV. The “self-assembling” part makes all the difference, because Vushaper’s stream of video changes as fast as each viewer’s life changes. As soon as anything changes in what a viewer wants or needs, the stream of video changes to reflect it. Vushaper video can dodge and weave as fast as real life.
Television is high momentum. Video is relentless. A high-impact stream of images and sounds keep on coming, and viewer escape is not an option. Vushaper delivers glued-to-the-couch, stuck-to-the-screen TV. Traditional video is limited to the delivery of a one-size-fits-all experience. Vushaper delivers one-to-one media. Everyone sees a unique stream of video that’s curiously right for them.
The Vushaper app allows media publishers, video content creators, TV networks and app creators to deliver self-assembling video to viewers on mobile devices and on the web. Why force users to read text and respond, when you can show them customized video that self-assembles with no action required from the viewer. When more information IS needed to assemble the best stream of content for a particular viewer then the video itself calls for a response. Each response then triggers the stream of video to assemble itself in a new way that’s responsive to the question asked, or the response given.